Making money doing good

How do you make money doing good? The societal assumption is that making a profit and doing good sit on the opposing ends of the spectrum, and it is a theory that pervades our culture. In capitalism, one must choose between profit and doing good, but not both. We choose to challenge this way of thinking and argue that creative leadership must be able to find a way to combine the two.

https://www.thnk.org/insights/making-money-doing-good/

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